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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2026-03-12</lastmod>
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      <image:title>Our Work - Absolut: Launching Absolut Tabasco as a must-try spirits innovation</image:title>
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      <image:title>Our Work - Absolut: Launching Absolut Tabasco as a must-try spirits innovation</image:title>
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      <image:title>Our Work - Absolut: Launching Absolut Tabasco as a must-try spirits innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Absolut: Launching Absolut Tabasco as a must-try spirits innovation</image:title>
      <image:caption>To ensure the collaboration news was everywhere, we developed a high-profile, culturally resonant launch plan to dominated press and social, generating widespread visibility and awareness across all verticals. This was an opportunity to engage cross-generational audiences, creating multiple cultural moments from brunch occasions to the super bowl to drive impact and relevance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/1773329042537-J5TQ00I9X5NGIJES6VTV/Ab+Tab+4.png</image:loc>
      <image:title>Our Work - Absolut: Launching Absolut Tabasco as a must-try spirits innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/39fa294b-d8ea-435e-a1f0-6cf7fe4ad6fe/Ab+Tab+6.jpg</image:loc>
      <image:title>Our Work - Absolut: Launching Absolut Tabasco as a must-try spirits innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.toarticulate.com/work/hibiki</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/ff632379-14f1-4870-b978-7d40113cd62c/Hibiki+.jpg</image:loc>
      <image:title>Our Work - House of Suntory Hibiki : Driving Global Brand Equity via a Cultural Differentiation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/c6b49525-e65d-4e90-8af9-1dbb59bf63b9/Hibiki+5.png</image:loc>
      <image:title>Our Work - House of Suntory Hibiki : Driving Global Brand Equity via a Cultural Differentiation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/946830b6-55a3-4e11-a73d-0eef3ad61215/Hibiki+1.jpg</image:loc>
      <image:title>Our Work - House of Suntory Hibiki : Driving Global Brand Equity via a Cultural Differentiation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/7feec9a6-244f-42e5-834d-2ec2c85855b9/Hibikin4.jpg</image:loc>
      <image:title>Our Work - House of Suntory Hibiki : Driving Global Brand Equity via a Cultural Differentiation</image:title>
      <image:caption>To hone in on the Japanese artistry positioning, Hibiki collaborated with acclaimed Japanese artist Hiroshi Senju, to create a unique artwork and limited edition packaging, designed to blend Hibiki’s legacy with Japanese artistry, and position Hibiki as the pinnacle of Japanese whisky. We needed to capitalize on the collaboration to deepen emotional connections, inspire brand consideration, and drive engagement and loyalty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/1773337905579-BIGDVQUTU939ZKKUZOM6/Hibiki+6.jpg</image:loc>
      <image:title>Our Work - House of Suntory Hibiki : Driving Global Brand Equity via a Cultural Differentiation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/3cade8a7-6f7b-43f9-9c3f-c805d57b1ec6/Hibiki+7.png</image:loc>
      <image:title>Our Work - House of Suntory Hibiki : Driving Global Brand Equity via a Cultural Differentiation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.toarticulate.com/work/tgl-beyondspeyside</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/d648bea8-397e-4ec0-b636-d478d1dad0af/Jam+2.jpg</image:loc>
      <image:title>Our Work - The Glenlivet: Beyond Speyside - Driving global brand equity via a new product line launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/64a02777-c90c-42f8-832d-1571df114cf3/Jam4.png</image:loc>
      <image:title>Our Work - The Glenlivet: Beyond Speyside - Driving global brand equity via a new product line launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/481cee00-db64-43d5-99ff-35c9b35d3f94/Jam.png</image:loc>
      <image:title>Our Work - The Glenlivet: Beyond Speyside - Driving global brand equity via a new product line launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/c92a6f64-12ea-49b3-86e9-b20a71a0fa80/Jam+3.jpg</image:loc>
      <image:title>Our Work - The Glenlivet: Beyond Speyside - Driving global brand equity via a new product line launch</image:title>
      <image:caption>Jamaica Edition is the first in a series “Beyond Speyside” each bringing to life the color, scents and atmosphere of a new destination to deliver a unique taste experience that complements their iconic 12 Year Old liquid. To fuel excitement &amp; brand affinity, we recommended bringing the Jamaica Edition launch to life with partners and talent who are shaping culture today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/1773339509781-B9TWQ8Q6LYFCLSY8YA2L/Jam5.jpg</image:loc>
      <image:title>Our Work - The Glenlivet: Beyond Speyside - Driving global brand equity via a new product line launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/7624cbb8-1d99-4f7b-a80d-11908749843f/Jam6.png</image:loc>
      <image:title>Our Work - The Glenlivet: Beyond Speyside - Driving global brand equity via a new product line launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.toarticulate.com/work/roku</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/f5532b67-f15c-4da3-a639-5caeb19c1810/Roku4.jpg</image:loc>
      <image:title>Our Work - Roku: Elevating a global brand using A-List talent partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/3c358d24-bbc3-4add-8076-c94f4274d332/Roku7.jpg</image:loc>
      <image:title>Our Work - Roku: Elevating a global brand using A-List talent partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/3eafb833-37f0-40b3-9683-c57b09f09f78/Roku5.jpg</image:loc>
      <image:title>Our Work - Roku: Elevating a global brand using A-List talent partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/11ce26c1-c827-4b0e-aa4d-0c5204b8eaa0/Roku6.jpg</image:loc>
      <image:title>Our Work - Roku: Elevating a global brand using A-List talent partners</image:title>
      <image:caption>We leveraged Japan's rich culture and Suntory's craftsmanship to breathe life into the gin's point of differentiation in the market. Each of Roku's six botanicals is harvested at the peak of their respective seasons, resulting in a remarkably fresh taste, in accordance with shun: the uniquely Japanese concept recognizing nature at its most vibrant. Our key message, "Roku Japanese gin. Celebrating shun, the pinnacle of every season," encapsulated the unique taste and meticulous Japanese craftsmanship that sets Roku apart, and drove programming that brought Roku to life throughout the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/1773682774626-GHAQAI30VMWUZ1TTW78O/Roku8.jpg</image:loc>
      <image:title>Our Work - Roku: Elevating a global brand using A-List talent partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/5c80b774-c347-47c5-92f5-35f7397baeb3/Roku9.png</image:loc>
      <image:title>Our Work - Roku: Elevating a global brand using A-List talent partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.toarticulate.com/work/shfw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/532807ae-d8ed-4218-9014-8fa7d5912ae6/SHFW3.jpg</image:loc>
      <image:title>Our Work - Star Hill Farm Whisky from the Maker’s Mark Distillery: Launching a new brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/2e9bec4e-195c-408a-83d1-d3546225391f/SHFW8.jpg</image:loc>
      <image:title>Our Work - Star Hill Farm Whisky from the Maker’s Mark Distillery: Launching a new brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/be3c409c-8d26-410d-924c-b46b01f42acc/SHFW.jpg</image:loc>
      <image:title>Our Work - Star Hill Farm Whisky from the Maker’s Mark Distillery: Launching a new brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/c04e6336-c802-4da2-a1b4-878648ffed43/SHFW1.jpg</image:loc>
      <image:title>Our Work - Star Hill Farm Whisky from the Maker’s Mark Distillery: Launching a new brand</image:title>
      <image:caption>Our focus was to differentiate the brand and amplify its story by engaging influential voices, while building early credibility and acclaim - ultimately to position Maker’s Mark Distillery as a global icon grounded in regenerative agriculture and purposeful innovation. We developed a clear global communications plan to ensure the launch of Star Hill Farm Whisky would stand out in a crowded market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/1773744668149-6U53QMFQO7U66NGPQZIK/SHFW6.jpg</image:loc>
      <image:title>Our Work - Star Hill Farm Whisky from the Maker’s Mark Distillery: Launching a new brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/3cbd3c0d-265b-4c2a-9c90-45963b046174/SHFW7.jpg</image:loc>
      <image:title>Our Work - Star Hill Farm Whisky from the Maker’s Mark Distillery: Launching a new brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.toarticulate.com/work/dobeluso</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/516f28d2-b808-4bdf-b83c-b634bc0105ab/Dobel.jpg</image:loc>
      <image:title>Our Work - Dobel Tequila: Driving brand awareness and credibility through a marquee sports partnership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/96f4649b-01e9-4b15-b54b-cdf8a00e4699/Dobel5.jpg</image:loc>
      <image:title>Our Work - Dobel Tequila: Driving brand awareness and credibility through a marquee sports partnership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/385522f7-b7b2-4423-ba96-44c261e39eee/Dobel2.jpg</image:loc>
      <image:title>Our Work - Dobel Tequila: Driving brand awareness and credibility through a marquee sports partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/17172352-5d1c-4c5d-be85-a5f743ae98e6/Dobel4.jpg</image:loc>
      <image:title>Our Work - Dobel Tequila: Driving brand awareness and credibility through a marquee sports partnership</image:title>
      <image:caption>We needed to evolve the focus from on onsite / in tournament, to drive broader awareness and deliver cultural relevance, amplifying in earned and social beyond the sports audience. A defined, differentiating platform would aid us in bringing programming elements together and maximizing the potential of the investment, to drive both cultural connection and liquid credibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/1773834797722-4N30B33BJ1OINR3345AX/Dobel3.jpg</image:loc>
      <image:title>Our Work - Dobel Tequila: Driving brand awareness and credibility through a marquee sports partnership</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62ac7995dd5d4361404248da/f6b9fdc6-1195-4bf0-8333-b855fa3e237c/Dobel6.png</image:loc>
      <image:title>Our Work - Dobel Tequila: Driving brand awareness and credibility through a marquee sports partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

